Most visitors to Italy come on holiday, while a small percentage of them travel on business. Unlike in the past, when most tourists spent their holidays at seaside resorts, the last few years have indicated a different trend in their interests.
Now art cities are tourists' principal destinations. The country's enormous cultural legacy is obviously very important. Tuscany alone has more classified historical monuments than any country in the world.
However, every region retains its own relics of an artistic tradition generally acknowledged to be the world's richest.
The favorite regions for foreigners are in order Tuscany, Veneto, Emilia Romagna, Lazio and Campania.
It has beauty. It has culture. It has great food, wine and music. And it has your perfect holiday. What's new in Italy? Not a lot. That's why we go. More than any others, this is a country where the glorious past lives in the gorgeous present, and an unparalleled historic heritage is still part of everyday life.
So it makes sense that, for most of us, the biggest attraction of a holiday in Italy is simply being there. Sipping cappuccinos on beautiful piazzas; inspecting old master in the chapel they painted; licking ice cream beside baroque fountains; hearing music performed in Roman amphitheaters where audiences occupy the same seats in which their ancestors used to sit. Italy can offer sun, sea and sand if that's what you want, although the last two are perhaps not the country's best attractions.
Most of us prefer to go to the countryside. Rent a villa or an old farmhouse in Tuscany, set against a background like a Renaissance masterpiece, or spend a week walking thought hills filled with peach orchards, olive groves, rows of tomatoes and lines of vines. Learn to cook like Italians, or stroll thought a series of classical gardens.
From the silver lakes of the north to the 30 islands around the coast, there are hundreds of possibilities. Even in summer, you can avoid the crowds.
Regions such as the Marche, Puglia or the Abruzzo attract a fraction of the British who colonize Tuscany, yet they still offer a little of everything we go to Italy for.